Alfred E. Neuman is the fictitious mascot of MAD magazine. Founded in 1952, MAD is often credited with filling a vital gap in political satire from the 1950s to 1970s. Neuman's famous motto is the intellectually uncurious "What..me worry?".
"The skeptical generation of kids it shaped in the 1950s is the same generation that, in the 1960s, opposed a war and didn't feel bad when the United States lost for the first time and in the 1970s helped turn out an Administration and didn't feel bad about that either... It was magical, objective proof to kids that they weren't alone, there were people who knew that there was something wrong, phony and funny about a world of bomb shelters, brinkmanship and toothpaste smiles. Mad's consciousness of itself, as trash, as comic book, as enemy of parents and teachers, even as money-making enterprise, thrilled kids. In 1955, such consciousness was possibly nowhere else to be found." - The New York Times
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